case studies

Project by

PayDownPros

A Fintech Debt Management Solution

Client

Industry

Fintech


PayDownPros


Duration

3 Months


Services Provided

Executive Summary

PayDownPros is a financial platform designed to help users reduce debt faster by using a biweekly payment system and a unique kitty fund concept. They partnered with us to create a modern web and app-based solution that improves user onboarding, payment management, and financial insight.

We built an intuitive platform with a customer-first approach:

Key Features & Screenshots

1. Biweekly Paydown Calculator

A powerful tool embedded into the website to estimate how much faster users can become debt-free by switching to biweekly payments. It visually breaks down:

This calculator serves as both a value-added tool and a lead-generation asset, increasing average session duration by 37% and boosting conversions by 22%.

2. Customer Enrollment Flow

A simplified, guided enrollment process that leads users through educational steps and secure agreement signing.



3. User Dashboard

Displays total payments, progress toward loan payoff, kitty contributions, and upcoming transactions.

4. Reports & Insights

Visual reports that show the financial impact of using PayDownPros, including interest savings and annual progress.

5. Admin Panel

Full control for backend admins, including the ability to manage users, generate reports, and oversee kitty fund disbursements.

47%

Increase in user sign-ups post-launch

63%

Drop in onboarding support queries

$1.2M+

In loans managed within the first 90 days

98%

User satisfaction based on post-launch survey

22%

Boost in conversion rate thanks to the loan calculator

Frontend

React.js, Tailwind CSS

Backend

Node.js

Database

PostgreSQL

Digital Signature

HelloSign API

Hosting

AWS

Design

Figma

Calculator Engine

Custom logic using financial formulas (Amortization, Biweekly payment adjustments)

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